The Pink Tax: Examples of Women Paying More for Products and Services

The pink tax is a phenomenon that affects women and girls more than men. It’s the idea that women and girls pay more for products and services marketed to them simply because they are female.

The pink tax includes everything from shampoo to dry cleaning to car repairs. This article will explore some of the most common examples of the pink tax in action, and we’ll also discuss why it exists and how to solve the pink tax.

What are Examples of The Pink Tax?

One of the most blatant examples of the pink tax is the price difference between men’s and women’s razors.

A study by The New York Times found that, on average, women pay about 48% more for razors and other personal grooming products than men do. In some cases, the only difference between men’s and women’s products is the color of the packaging.

Another example of the pink tax is in clothing prices. Studies have shown that women often pay more for clothes, even when they are essentially the same as menswear options.

This example of the pink tax may be because retailers know that women are more likely to buy items based on their looks rather than how they fit. As a result, women’s clothes tend to be more expensive than men’s clothes of the same style and quality.

The pink tax also affects products specifically marketed to girls and young women.

For instance, a study by the New York City Department of Consumer Affairs found that items like deodorant, shampoo, and conditioner for women cost an average of seven percent more than similar products for men even though the ingredients in these products are usually identical.

Why Does The Pink Tax Exist?

There are several reasons why the pink tax exists. One theory is that it’s simply due to sexism and gender discrimination.

Retailers know that they can get away with charging women more for certain items because women have historically been paid less than men and have less disposable income.

Whatever the reason for the pink tax, it’s clear that it puts an unfair burden on women and girls. In a society where women already earn less than men on average, the pink tax can further widen the gender pay gap.

Additionally, the pink tax can make it harder for women to save money and build financial security.

Related: Women’s Rights Activism — Why it Matters


Citizens can do several things to address the pink tax. One solution is to raise awareness about the issue and educate consumers about the price differences between men’s and women’s products.

Another solution is for lawmakers to pass legislation outlawing gender-based pricing discrimination. Finally, shoppers can vote with their wallets by purchasing products from companies that don’t charge more for women’s versions of items.

Originally published at on March 11, 2022.



Avid reader and activist

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store